For media inquiries contact Bill Zachary (917) 733-3038

Heinz Spoils for a Fight

Eagle Bridge, NY — July 18, 2006 — Last week, H. J. Heinz Co.’s second largest shareholder, the Trian Group, accused the Heinz leadership team of mismanaging the company and its brand, and announced an attempt to remove the CEO. Heinz management has responded by calling Trian’s attempt hypocritical and self-interested. Heinz’s stock has fallen 38% over the past 8 years.

W Ketchup chairman Bill Zachary commented: “It’s sad when a once-great American brand becomes embroiled in a fight with Wall Street raiders, but its dismal performance invited the challenge.”

W Ketchup CEO Dan Oliver added: “At W Ketchup, we don’t spend our time currying favor with politicians and fighting with bankers, we focus on making delicious ketchup that all Americans can enjoy. We are America’s ketchup.”

W Ketchup was founded to give Americans a choice of ketchup, and a choice not to support Heinz, Teresa Heinz, and John Kerry. W Ketchup is made for Americans, and is sold only in America. The only organization W Ketchup donates money to is the Freedom Alliance Scholarship Fund, which provides scholarships for the children of service members killed in the line of duty.

To order delicious W Ketchup, please visit our website at:



Founded in 2004, W Ketchup™ is a private company that makes ketchup in America solely from ingredients grown in the USA and does not support the Democratic Party. For more information visit, call 1-866-WKETCHUP, or write to 954 Lexington Ave, #236, New York, NY 10021-5013.

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